September 5, 2019

It’s time to know the warning signs of financial abuse

In a new video, Serena Williams navigates a maze filled with the warning signs.

Tennis champion and entrepreneur Serena Williams once again is lending her voice to the fight against domestic violence.

As an ambassador for Allstate Foundation Purple Purse, Williams partnered with The Allstate Foundation to appear in a public service announcement video to showcase the many signs of financial abuse. It’s a pattern of abuse that may go unnoticed by others, but it’s present in 99 percent of all domestic violence cases. It’s often why many victims of domestic abuse are unable to leave.

A partner taking your paycheck, opening and maxing out credit cards in your name, and generally controlling how your money is spent, are among some of the signs to look out for.

Previously in October 2018, Williams partnered with The Allstate Foundation on a video for Domestic Violence Awareness Month. Titled “Invisible Weapon,” the public service announcement shows how the scars of financial abuse can’t be seen, but can be just as damaging.

“I’m proud to speak up for women who can’t use their voices, and let them know we’re working to end the cycle of abuse,” said Williams last year.

Learn the signs of financial abuse at

Find a domestic violence shelter in your area at

If you or someone you know is in a domestic violence situation, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.

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