November 14, 2017

Annual Purple Purse Challenge Raises $4.18 million for domestic violence programs

Now in its 13th year, Allstate Foundation Purple Purse has invested more than $55 million to empower women to break free from abuse

Allstate Foundation Purple Purse is helping to break the myth that women in abusive relationships can “just leave,” all while raising money to help victims do just that.

According to the National Network to End Domestic Violence, most domestic violence cases involve financial abuse, whereby abusers “limit the victim’s access to assets, or reduce accessibility to the family finances,” isolating them and trapping them in the abusive relationship.

Through the Purple Purse Challenge, Allstate Foundation Purple Purse and 221 nonprofits that support domestic violence survivors raised $4.18 million with a combination of fundraising and $700,000 in incentive and prize money provided by The Allstate Foundation, according to a press release published Monday. The month-long challenge, which ended on Oct. 31, coincided with National Domestic Violence Awareness Month.

Throughout the month, participating nonprofits raised money to support programs that empower domestic violence survivors to break free and stay free from abuse. At the end of the month, the leaders in two divisions were awarded the foundation’s $100,000 grand prizes. The YWCA Evanston/North Shore based in Evanston, Illinois, topped the leaderboard in Division I for organizations with budgets of more than $1.5 million, and FreeFrom in Venice, California, topped the leaderboard in Division II for organizations with budgets of less than $1.5 million. Additional grants nearing $300,000 collectively were awarded to the runners up in each division. See all the winners here.

“One in four women will experience domestic violence in her lifetime. There are women experiencing abuse right now, and we need to let them know that there is hope and help,” said Vicky Dinges, Allstate’s senior vice president of corporate responsibility. “The outpouring of public support is incredibly humbling because we know funding matters. This is about saving women’s lives and breaking the cycle of violence for future generations.”

The Allstate Foundation Purple Purse Challenge was administered by CrowdRise. It is part of Allstate Foundation Purple Purse, a public education and fundraising program aimed at raising awareness of the prevalence of domestic violence and financial abuse and the need for resources to help survivors.

Learn more about The Allstate Foundation Purple Purse® Challenge here.

Find a domestic violence shelter in your area at

If you or someone you know is in a domestic violence situation, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.

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