May 22, 2017

The Allstate Foundation invites nonprofits to join the Purple Purse Challenge to end domestic violence

Annual event raises millions to help women break free from abuse

Domestic violence will affect one in four women in their lifetime. Allstate Foundation Purple Purse is a campaign focused on ending domestic violence by providing financial empowerment services for survivors. (The Renewal Project is made possible by Allstate.) Since 2005, The Allstate Foundation has invested more than $55 million to help women obtain their financial independence and break free from abuse.

Each year, the Purple Purse Challenge supports hundreds of organizations that help victims of domestic violence. This year, The Allstate Foundation will partner with up to 250 national, state, and local nonprofit organizations that provide these services. The nonprofits will compete for a total of $700,000 in grants and get access to fundraising resources, including an exclusive purple purse. The friendly fundraising competition takes place in October, Domestic Violence Awareness Month.

But nonprofits should start applying today. If your organization shares Allstate’s commitment to ending domestic violence through financial empowerment, join the annual Purple Purse Challenge.

Apply here, today through Aug. 1.

Learn more about The Allstate Foundation Purple Purse® Challenge here.

Find a domestic violence shelter in your area at

If you or someone you know is in a domestic violence situation, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.

The Renewal Project